“To win in the marketplace you must first win in the workplace.”

Doug Conant, CEO of Campbell’s Soup

Employer Branding is a melting pot where Leadership, HR and Marketing meet. It is the creation, the design, the image and the identity of the workplace you offer to your (future) employees.

This blog aims to give an insight on the subject. You ask yourself, why it is called Teqiri? In Ladin language, “te chiri” means “I look for you”. With a slight orthographical change, the expression wants to point out the core objective of Employer Marketing – to look for talent.

Comments, opinions, suggestions and critics are welcome. Looking forward to creating a think tank on this common issue that we all have in our companies. Have a good reading!