The Blog on Employer Marketing


Employer Branding to Attract Gen ‘Z’

Well, each successive generation of employees differs from its predecessors as far as their needs, preferences, expectations from employers, thought process and working style are concerned. However, generation ‘z’ seems to have come from a different planet and differs from all its previous generations in more ways than we might think. And organizations have been facing really tough times in targeting and attracting this...


Create with the heart, build with the mind – VIDEO Marketing

Why not choosing a video to market your employer brand? …after all, according to, the Generation Z consumes 3h25 of online videos per day! See here a beautiful example, where the Senior Vice President R&D of the company AMADEUS initiates a call for employees by valorizing both, the company itself and all its employees, in a developers’ competition context.