Category: Best Practices

This section is dedicated to different case studies, be it for successful and viable projects in Employer Marketing, as well as for failed experiences which are meant not to repeat.


The German War of Talents

In November 2018, the German newspaper « Franfurter Allgemeine Zeitung » published a study of “Germany’s most attractive employer 2018” and wanted to find out about the perception of companies by employees and candidates. This study was conducted with the 5,000 biggest German companies of a total of 132 branches and was based on social listening (the employer’s communication through the internet such as Twitter, Facebook,...


Job-Sharing is The New Work

As repeatedly has been stated, the Generation Y is on the lookout for a suitable work-life-balance. This means that new working models with less than the standard 40-hour working week are very appealing, considering that it is the only way to gain more free time. One such model is the job-sharing model. There is a German company based in Berlin called Tandemploy, which not...


Blind Date With Your Candidates: A Very Special Recruitment Session

It all happens for the very first time in France. Inspired by a French TV reality show, the city of Nice has decided to experiment a very different recruiting session. The objective is, besides fighting the high unemployment rate, to eliminate all kinds of discrimination and prejudice, such as skin color, age, outfit… While the organizers hope to encourage a new way of hiring...


Empowering Employers by the Destination – How an Alpine Tourist Resort Commits to Attract the Staff

The Austrian winter and summer resort Wilder Kaiser recently started a joint campaign for its stakeholders to attract potential job seekers. This Tyrolean area, like most tourist resorts in the Alps, works as an association of hotel/shop/restaurant owners, cable cars, transportation companies, event organizers, etc. and is not uniquely privately hold. Thus, the case illustrates how a semi-public organization decides to interfere in the...