The Blog on Employer Marketing


The German War of Talents

In November 2018, the German newspaper « Franfurter Allgemeine Zeitung » published a study of “Germany’s most attractive employer 2018” and wanted to find out about the perception of companies by employees and candidates. This study was conducted with the 5,000 biggest German companies of a total of 132 branches and was based on social listening (the employer’s communication through the internet such as Twitter, Facebook,...


Job-Sharing is The New Work

As repeatedly has been stated, the Generation Y is on the lookout for a suitable work-life-balance. This means that new working models with less than the standard 40-hour working week are very appealing, considering that it is the only way to gain more free time. One such model is the job-sharing model. There is a German company based in Berlin called Tandemploy, which not...


Does South Tyrol Have a Recruiting Problem?

« In Südtirol fehlen hunderte Lehrer, viele Schulhilfskräfte und Sekretariatsmitarbeiter » (Tageszeitung, 29/08/2018) « Personalmangel in Südtirols Kindergärten » (Südtirolnews, 15/09/2017) « Sommerteilschließungen wegen chronischem Personalmangel. Die Postgewerkschaft… » (Südtirolnews, 25/05/2018) «  Die Region wird in Kürze einen öffentlichen Wettbewerb ausschreiben, um den Personalmangel bei Gericht entgegen zu wirken » (Provinz News, 18/01/2019) « Immer mehr alte Menschen, steigende Kosten für die Pflege und Personalmangel… » (FF, 07/06/2018) « Mitarbeitermangel im Tourismus wird noch weiter...


Blind Date With Your Candidates: A Very Special Recruitment Session

It all happens for the very first time in France. Inspired by a French TV reality show, the city of Nice has decided to experiment a very different recruiting session. The objective is, besides fighting the high unemployment rate, to eliminate all kinds of discrimination and prejudice, such as skin color, age, outfit… While the organizers hope to encourage a new way of hiring...


Why Millennials Need Special Treatment And Still Quit You

Millennials is an expression which is no longer unknown anymore. It refers to the generation born between 1980-2000. Neither unknown is working with them, considering that a big part of current workforce belong to them. Although a generation can never be lumped together, there still are very common traits – that among others, genuinely differ from the elder generation, the Baby Boomers. Why pointing...


Hiring Tech Talents

IT professionals like programmers, software engineers, product managers and data scientists are very sought-after. Far too much, since CareerBuilder mentioned that 45% of the open positions in the US can not be filled. Also in Europe, especially in the Nordic countries such as Sweden, Finland and Denmark, they experience a problem of software developers shortage. But what are the reasons for such situation? And...


Empowering Employers by the Destination – How an Alpine Tourist Resort Commits to Attract the Staff

The Austrian winter and summer resort Wilder Kaiser recently started a joint campaign for its stakeholders to attract potential job seekers. This Tyrolean area, like most tourist resorts in the Alps, works as an association of hotel/shop/restaurant owners, cable cars, transportation companies, event organizers, etc. and is not uniquely privately hold. Thus, the case illustrates how a semi-public organization decides to interfere in the...


Family-friendly certifications: a useful Employer Branding tool?

Qualified experts and very searched professionals are not easy to find. That is why having a competitive advantage as an employer becomes important. Being family-friendly as a business can be one such example and is certainly a well spent investment, especially when a high percentage of the personnel is female. But what does it mean to be family-friendly for a company? We live in...


Employer Branding to Attract Gen ‘Z’

Well, each successive generation of employees differs from its predecessors as far as their needs, preferences, expectations from employers, thought process and working style are concerned. However, generation ‘z’ seems to have come from a different planet and differs from all its previous generations in more ways than we might think. And organizations have been facing really tough times in targeting and attracting this...


Create with the heart, build with the mind – VIDEO Marketing

Why not choosing a video to market your employer brand? …after all, according to, the Generation Z consumes 3h25 of online videos per day! See here a beautiful example, where the Senior Vice President R&D of the company AMADEUS initiates a call for employees by valorizing both, the company itself and all its employees, in a developers’ competition context.